sell with Sechrest.
Most agents put a sign in the yard and hope.
We built a system.
The Three Buckets of Control
Most agents only know two. We work all three.
What you control →
1
Condition, presentation, and pricing. The decisions you make before we ever go live. Most agents stop here.
What we control →
2
Marketing, exposure, communication, vendors, negotiation, anticipation, representation, and process. We handle our eight.
What nobody controls →
3
Interest rates, market shifts, buyer behavior, economic news. We don't pretend otherwise. We work with what's actually moveable.
Most agents only focus on Bucket 1. We work all three — and that's why we win.
The two-stage process
We don't price your home on a phone call. Here's why.
STAGE 1 — THE STRATEGY ZOOM
30 minutes. We walk you through the market, the framework, the marketing system, and the negotiation playbook. No pricing yet. No pressure. You decide if we're the right fit.
STAGE 2 — THE IN-PERSON STRATEGY MEETING
We come to the home. We do the real pricing analysis based on what we see. We finalize the marketing plan. This is where the listing actually happens.
Pricing your home is a strategy. Strategy requires seeing it.
That's why we never quote a number on a first call.
How We Find Your Buyer
Six channels. Every Listing. Every time.
MLS + SYNDICATION →
1
Listed across Zillow, Realtor.com, Redfin, and 800+ syndication partners within 24 hours of going live.
NEIGHBOR CAMPAIGN →
2
Direct-mail check and deposit slip mailers to your immediate neighborhood. Because the best buyer often lives down the street.
META + GOOGLE RETARGETING →
3
60 days of paid retargeting ads following anyone who interacts with your listing or mailer. Most agents don't even know this exists.
AGENT-TO-AGENT NETWORK →
4
Direct outreach to the top buyer agents in your price range and area. Pre-marketing before MLS when the strategy calls for it.
Reels, walkthroughs, and neighborhood spotlights across Instagram, Facebook, and YouTube. Built for the algorithm, not for vanity.
300+ past clients and active buyers in our network. The first place every listing goes — before it's even public.
Most agents have one channel. We work six. That's how your home doesn't sit.
SOCIAL MEDIA + VIDEO →
4
our database →
6
How We Negotiate
Five moments where listings are won or lost. We're built for all five.
THE SETUP →
1
Before the listing goes live, we position pricing, terms, and timing to create demand. The strongest negotiation move is made before the first offer arrives.
THE OFFER →
2
When offers come in, we don't react — we strategize. Multiple-offer leverage, terms beyond price, and what each buyer agent is signaling.
THE INSPECTION →
3
Inspection negotiations kill more deals than price ever does. We protect your equity here — knowing what's reasonable and what's a buyer trying to win twice.
THE APPRAISAL →
4
When an appraisal comes in low, most agents accept it. We dispute, we provide comps, we fight for the value — because it's not just this sale, it's your equity going forward.
The last 72 hours of a contract are where deals fall apart. We anticipate every issue — repairs, surprises, buyer cold feet — before they become problems.
Five moments. Five chances to protect your number. Most agents prepare for one.
THE FINAL WALK →
5
Your Roadmap
Twelve weeks. Four phases. One standing Tuesday update.
WEEKS 1–2 — PRE-LAUNCH →
1
Photography, copy, video, staging, pre-marketing to our database and agent network. Setting the table before the listing goes live.
WEEKS 3–6 — ACTIVE LAUNCH →
2
Listing goes live. All six marketing channels firing. Showings, feedback, and weekly market positioning calls.
WEEKS 7–10 — OFFER + CONTRACT →
3
Negotiating the offer, navigating inspection and appraisal, protecting your equity at every stage.
WEEKS 11–12 — CLOSE + HANDOFF →
4
Final walk, closing, key handoff, and the transition into ongoing relationship — because we don't disappear after the sale.
Every Tuesday: a written update. Every phase: a checkpoint. Nothing slips.
You're not hiring an agent. You're hiring a strategy.
Same-day reply. No pressure. Let's talk.